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Tune in tonight as Gran Turismo 5 makes its primetime television debut on Speed Channel with GT Academy, a five-part reality show featuring GT Academy and the fierce competition that gave the nation’s top 16 Gran Turismo drivers a chance to become a professional race car driver. The first episode airs tonight at 10 pm EST, followed by new episodes airing every Tuesday on Speed Channel during the same timeslot (please check your local listings for timing and updates).
Take a look at the video below to catch a glimpse as to what’s in store for you on Speed Channel:
[youtube:1cny153d]http://www.youtube.com/watch?v=7qaTfP1RWSM[/youtube:1cny153d]
And for those of you who can’t make Tuesday nights, the PlayStation Store will make the previous night’s episode available for download every Wednesday.
In December, Sony Computer Entertainment LLC and Polyphony Digital Inc. – in association with Nissan North America – launched the first GT Academy program here in the US. Over 53,000 aspiring race car drivers competed in the GT Academy online time trials in Gran Turismo 5. Thirty-two of the nation’s best players moved onto the National Finals event in Orlando, with 16 of the fastest racers emerging and moving onto the finals at the Silverstone Circuit in England. The grand prize? A shot at becoming a professional race car driver.
It’s truly a race to the finish. Tune in to GT Academy on Speed Channel to follow GT Academy’s Sweet 16 as they endure a slew of mental and physical challenges, as well as go behind the wheel of real race cars such as Nissan 370Zs and GT-Rs while being closely watched by an expert panel of racing veterans. It’s truly a race to the finish as they prove they have what it takes to become the next professional race car driver.
http://www.speedtv.com/programs/nissan-gt-academy
http://blog.us.playstation.com/2011/09/ ... d-channel/
Tune in tonight as Gran Turismo 5 makes its primetime television debut on Speed Channel with GT Academy, a five-part reality show featuring GT Academy and the fierce competition that gave the nation’s top 16 Gran Turismo drivers a chance to become a professional race car driver. The first episode airs tonight at 10 pm EST, followed by new episodes airing every Tuesday on Speed Channel during the same timeslot (please check your local listings for timing and updates).
Take a look at the video below to catch a glimpse as to what’s in store for you on Speed Channel:
[youtube:1cny153d]http://www.youtube.com/watch?v=7qaTfP1RWSM[/youtube:1cny153d]
And for those of you who can’t make Tuesday nights, the PlayStation Store will make the previous night’s episode available for download every Wednesday.
In December, Sony Computer Entertainment LLC and Polyphony Digital Inc. – in association with Nissan North America – launched the first GT Academy program here in the US. Over 53,000 aspiring race car drivers competed in the GT Academy online time trials in Gran Turismo 5. Thirty-two of the nation’s best players moved onto the National Finals event in Orlando, with 16 of the fastest racers emerging and moving onto the finals at the Silverstone Circuit in England. The grand prize? A shot at becoming a professional race car driver.
It’s truly a race to the finish. Tune in to GT Academy on Speed Channel to follow GT Academy’s Sweet 16 as they endure a slew of mental and physical challenges, as well as go behind the wheel of real race cars such as Nissan 370Zs and GT-Rs while being closely watched by an expert panel of racing veterans. It’s truly a race to the finish as they prove they have what it takes to become the next professional race car driver.
GT Academy From virtual to reality, video gamers go behind the wheel of high-performance racecars, the winner getting a shot as a professional racer.
Nissan North America, Inc. (NNA), in collaboration with Sony Computer Entertainment America LLC (SCEA) and Polyphony Digital Inc., today announced the premiere of Nissan GT Academy, a reality show that takes 16 Gran Turismo 5 gamers and gives them a chance to become a professional race car driver. The program will be featured as a five part reality series on SPEED channel beginning September 20.
This is beyond your dream job. Can a video game develop the skills needed to become a professional racecar driver? To find out, Nissan has brought America’s fastest 16 out of nearly 54,000 Gran Turismo 5 gamers who participated in a National tournament and thrown them into a competition for a shot at becoming a motorsports professional. England’s legendary Silverstone Circuit is the battleground for these contestants as they clash in challenges on and off the racetrack. Judging them along the way are some of the biggest names in motorsports: Danny Sullivan, Tommy Kendall and Liz Halliday. Nissan GT Academy is divided into three phases: tournament, driver development and reality show. Content is collected from each phase and is culminated with a reality show scheduled to air on SPEED channel, which will announce the season one winner of Nissan GT Academy. The five-part episode will make its debut on September 20. Originally launched in Europe in 2009, Nissan GT Academy is being brought to the U.S. for the first time. Nissan GT Academy U.S. was built and adapted to appeal to the local audience for racing and gaming, while maintaining the universality of its promise to take a fan’s dream of racing to another dimension.
“Nissan GT Academy will create a life changing experience for gamers , celebrating the authenticity of Gran Turismo 5 for Sony PlayStation, and real life racing and performance, innovation for Nissan,” said Jon Brancheau, vice president of marketing for Nissan North America, Inc. “Nissan GT Academy is a mesh of gaming, branded entertainment, and social media, all designed to entertain, engage, and reward the audience across multiple platforms from gaming consoles to social networks and primetime,” Nissan GT Academy digital efforts spanned across several auto and gaming enthusiast sites and a custom Nissan site. To maximize excitement around the tournament we created a custom Nissan GT Academy driving tips and sign up process video.
Phase 1:
Nearly 54,000 registered to compete and tried to make it to the National Finals in Orlando, Florida where they battled head-to-head across a three-day live event held from March 22-23, 2011.
Phase 2:
GT Academy’s top 16 players were sent to an intensive seven day racing academy at the world-renown Silverstone Racing Complex in England. Players endured a series of elimination rounds, mental and physical aptitude tests designed to determine the Nissan GT Academy Champion. Each finalist built their race knowledge and encountered automotive challenges that put them to the test. Contestants were eliminated throughout the week until a final winner was crowned the Nissan GT Academy winner of Season 1.
Phase 3:
The program will be featured as a five-part series on SPEED Channel. The final payoff, the winner will become a Nissan-sponsored professional racecar driver and will join the
European GT Academy winners - forming a four person team that will race the legendary 24-hour race in Dubai.
The campaign was created in conjunction with Nissan, SCEA, Polyphony Digital Inc., OMD, TBWA\Chiat\Day Los Angeles, Critical Mass and Radical Media. GTA is being supported by multi-media including: TV campaign across multiple networks, video seeding and behavioral targeting and on sites such as Facebook and YouTube.
Nissan North America, Inc. (NNA), in collaboration with Sony Computer Entertainment America LLC (SCEA) and Polyphony Digital Inc., today announced the premiere of Nissan GT Academy, a reality show that takes 16 Gran Turismo 5 gamers and gives them a chance to become a professional race car driver. The program will be featured as a five part reality series on SPEED channel beginning September 20.
This is beyond your dream job. Can a video game develop the skills needed to become a professional racecar driver? To find out, Nissan has brought America’s fastest 16 out of nearly 54,000 Gran Turismo 5 gamers who participated in a National tournament and thrown them into a competition for a shot at becoming a motorsports professional. England’s legendary Silverstone Circuit is the battleground for these contestants as they clash in challenges on and off the racetrack. Judging them along the way are some of the biggest names in motorsports: Danny Sullivan, Tommy Kendall and Liz Halliday. Nissan GT Academy is divided into three phases: tournament, driver development and reality show. Content is collected from each phase and is culminated with a reality show scheduled to air on SPEED channel, which will announce the season one winner of Nissan GT Academy. The five-part episode will make its debut on September 20. Originally launched in Europe in 2009, Nissan GT Academy is being brought to the U.S. for the first time. Nissan GT Academy U.S. was built and adapted to appeal to the local audience for racing and gaming, while maintaining the universality of its promise to take a fan’s dream of racing to another dimension.
“Nissan GT Academy will create a life changing experience for gamers , celebrating the authenticity of Gran Turismo 5 for Sony PlayStation, and real life racing and performance, innovation for Nissan,” said Jon Brancheau, vice president of marketing for Nissan North America, Inc. “Nissan GT Academy is a mesh of gaming, branded entertainment, and social media, all designed to entertain, engage, and reward the audience across multiple platforms from gaming consoles to social networks and primetime,” Nissan GT Academy digital efforts spanned across several auto and gaming enthusiast sites and a custom Nissan site. To maximize excitement around the tournament we created a custom Nissan GT Academy driving tips and sign up process video.
Phase 1:
Nearly 54,000 registered to compete and tried to make it to the National Finals in Orlando, Florida where they battled head-to-head across a three-day live event held from March 22-23, 2011.
Phase 2:
GT Academy’s top 16 players were sent to an intensive seven day racing academy at the world-renown Silverstone Racing Complex in England. Players endured a series of elimination rounds, mental and physical aptitude tests designed to determine the Nissan GT Academy Champion. Each finalist built their race knowledge and encountered automotive challenges that put them to the test. Contestants were eliminated throughout the week until a final winner was crowned the Nissan GT Academy winner of Season 1.
Phase 3:
The program will be featured as a five-part series on SPEED Channel. The final payoff, the winner will become a Nissan-sponsored professional racecar driver and will join the
European GT Academy winners - forming a four person team that will race the legendary 24-hour race in Dubai.
The campaign was created in conjunction with Nissan, SCEA, Polyphony Digital Inc., OMD, TBWA\Chiat\Day Los Angeles, Critical Mass and Radical Media. GTA is being supported by multi-media including: TV campaign across multiple networks, video seeding and behavioral targeting and on sites such as Facebook and YouTube.
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